With the introduction of iPad, Android mobile phones, iPhones, and the like, most hotel guests are no longer interested in the pay per view entertainment offered by hotels. According to a study done by Smith Travel Research, there was a decline of 26 percent in purchase of movies offered in hotel rooms.
Aside from being expensive, guests no longer see the value of these services because they can easily watch movies and their favorite TV shows on their iPad from a website like www.netflix.com for a lot cheaper.
Some hotels have already removed their adult content since guests who are willing to pay for them are getting fewer and fewer. One hotel chain that did this is Marriott.
How To Turn This Around
So what will hotel guests find value in? These gadgets need plain and simple Wi-Fi. Most hotels charge an arm and a leg for internet. If it were reasonable, most guests would avail of this but hotels seem to not want anyone using them by charging exorbitant prices. This is why most guests prefer it when it is included to their room rate.
New York’s The Plaza Hotel has introduced the use of iPad for their guests to do a myriad of things. Controls that used to be in a wall panel are now controllable through the iPad. Moreover, guests can order room service or make restaurant reservations through the hotel-given iPad. Guests can also access pre-programmed guides to the city which is a plus for travelling tourists. And more importantly, guests can do their internet surfing for free on this iPad.
In Royalton, rooms come up the iPad too that has a virtual concierge application that guests can use to search for the best Japanese restaurant in town, Broadway shows, best clubs and anything else that they can possibly need.
But this creative use of the iPad is pretty much limited to The Plaza, Royalton and a few others. Almost all hotels still offer the same bland TV and overpriced movie programs. It is quite surprising actually that in surveys, TV is not on the list of customer requirements for booking a room. This just means that guests do not see the entertainment value that hotels are offering now through this medium. It is time to move on and make the most of new technologies to introduce new value-added services to the 21st century hotel guests. Learn about the current trends in the industry. Another innovation now being utilized by many hotel owners and managers is the hotel management software.
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